THE VIDYARD BLOG

Video Marketing Resources, Inspiration & Tactics

Introducing Vidyard Studio: The Easiest Way to Create and Share Video

It’s never been more important to create compelling content for your online audience – and video, in particular, has become a major priority. But at…

Put Extra Focus on Your Video Content Marketing With a Lightbox Player

How are you currently showcasing videos on your website? When you think about it, the way your video is presented can actually impact its viewership….

Account-Based Marketing: The Key to B2B Success

Typically when we think about lead gen, it’s about generating as much quantity as possible. However, no matter how well us marketers do, it seems…

3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare.  At any given moment this new breed of customer has…

Direct Viewers to Your Website: 4 Ways to Optimize Your B2B YouTube Channel

With more than 1 billion unique visitors each month, it’s no wonder YouTube is one of the top video distribution sites, but with all that…

See Valuable Video Data in Your Web Analytics Dashboard

Reporting tools like Google Analytics and KISSmetrics are critical for determining how your site is performing. From unique visitor counts, referrals and bounce rates, these…

6 Tips for Working With a Video Production Company

You already know that online video is an important part of your marketing strategy. As it stands, over half of marketing executives agree they would…

Good idea? Adding Video to Your Email Campaigns

Everyone is used to your standard email, but when you start including a featured video in an email campaign, you change the game. All of…

Facebook Promises Better Video Metrics, But Don’t Get Too Excited

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video…

Jazz up Your B2B Video Marketing With These B2C Lessons

Okay, admit it. As a B2B company with a complex message to communicate, you’re a little jealous of cool video marketing from B2C brands. (It’s…