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Video Marketing Resources, Inspiration & Tactics

Major News: Our new Analytics Center is here – and it’s a doozy.

By in Product News Video Optimization

Since Vidyard was founded, we’ve spent pretty much every waking moment thinking about, talking to and most importantly, listening to, our customers. Thousands of conversations later, we’re proud to unveil the Vidyard Analytics Center – the most advanced and intelligent solution we’ve ever added to the black box of video data.

Can you hear the high fives?

Everywhere we turned, we found marketers who’ve invested major resources across multiple marketing channels, with tons of data, traffic and lead targets, conversion goals and ROI mandates. They know that video is a critical component in their marketing efforts, but they haven’t had jack to prove it.

Until now.

The Vidyard Analytics Center solves a crucial need for marketers, and it does it in spades, exposing video performance data that has never before seen the light of day and making it crazy easy to know at-a-glance how video content campaigns are performing. The tools and interface are so slick, we’d put them up against any measurement tool across any marketing channel.

Need a different cut of the data? No problem, filter data with a simple click of a button.

Need to know what parts of a video were watched over and over vs. which parts were skipped? That’s easy, just scoot over to Heat Maps.

Want to see the mix of iPhone vs. Android vs. desktop viewers? Or the location from which they’re viewing your videos, down to the city? Done.

Best of all, there’s zero hassle…existing customers just log in and it’s there.

We’ve also taken care of all your historical data. The analytics centre shows every interaction associated with your video content, all the way back to the first day you signed up with Vidyard!

Here’s a dandy video with Cody showing you what it can do and how it can help:

Not yet a Vidyard user? We hope you’re intrigued enough to try it out for yourself.

Michael Litt

@michaellitt

 

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Mitch is the VP of Marketing here at Vidyard and loves to help companies grow and customers succeed.