Whoohoo! As many of you may know our mission here at Vidyard is to transform how companies grow their business with video. And today we could not be any more stoked as we take another step closer with some super exciting news.
Vidyard’s Video Analytics App pumps powerful video analytics directly into the contact records inside HubSpot accounts giving HubSpot users in-depth data on how each customer is interacting with their video content.
With the Video Analytics App, HubSpot users will see the following data on each contact:
- How many video players they watched
- Total time they spend watching your content
- The most recently watched video
HubSpot users will also receive slick heat map data on each specific video their contacts watch including:
- How long they watched the video, and if they watched to the end
- What pieces of content within the video they found most engaging
- What pieces of content they skipped, or played more than once
The Vidyard Analytics App make it easier for marketers to refine the placement and engagement of video content and ultimately improve traffic, leads, lead quality, conversions and sales.
And it’s not a moment too soon. Every minute, 72 hours of video are uploaded to YouTube, generating 4 billion views per day, with an average viewing time of 5 minutes! The numbers are astounding, yet video is still vastly under-represented in most companies’ sales and marketing mix.
Our good friend Arjun Moorthy, HubSpot VP of Business Development and Partner Products, underscored what the Vidyard platform brings to HubSpot customers. “Imagine what’s possible when user-level video analytics are pumped into HubSpot users’ contact records… marketers know instantly which videos and what content within each video mattered most for each customer contact. Not only can that information be used to tailor video content, it informs how to improve conversions within landing pages, web pages and email campaigns. This is one of the most powerful tools our customers will have in their measurement toolbox.”
Check out the videos below to see the Vidyard applications in action. If you’re lucky enough to be a HubSpot customer, the apps are available now in the HubSpot marketplace, or you can make a beeline here to learn more directly from one of our HubSpot Integration Specialists.