At Vidyard, we are always striving to provide the most accurate and comprehensive analytics for our customer’s great videos. Over the last 6 months, Vidyard has grown a lot, and so has the amount of information that we gather and process. Lately, this has led us to reconsider some fundamental questions about how we should report clear information to our users.
Some of these fundamental questions are:
What really constitutes the viewing of a video?
Different video providers calculate a view in different ways. We have researched a variety of approaches and believe that the following viewer interactions constitute one or more views:
A viewer comes to your site and:
The following interactions do not count as additional views:
How does Vidyard reliably capture analytics for people that quickly leave your website?
Moving forward from today, Vidyard will be capturing analytics more reliably than ever before. We’ve refined our method of data capture to ensure we’re optimized for browser compatibility and data accuracy. Customers may see a change in their analytics, this is simply to ensure that we’re following the conventions discussed above, giving accurate data according to our user’s expectations.
What other new, exciting data can we surface in our analytics?
Vidyard collects much more information from video interactions than we currently surface in our dashboard analytics. We want to provide you with as many awesome, actionable analytics as possible, so we are very excited about the new Vidyard Analytics Center currently under development.
Stay tuned, in the next couple of months we are going to release many more graphs, metrics and insightful data points; enabling you to even more successfully track, measure and customize your online video strategy.
The newsletter is sent bi-weekly and blog updates are sent out 2-3 times per week.