THE VIDYARD BLOG

Video Marketing Resources, Inspiration & Tactics

Why Vidyard? Part 1

By in Vidyard News

In this post, we’re going to talk a little about player design and why having flexibility in that neck of the woods is super important. For starters, we’ve embedded a YouTube video below:

Notice that you need to toggle to HD for better resolution? The player skin is ill-fitting for the site design and the mandatory “red” colour of the player controls makes our site look like a Christmas tree!

Now, click on the title of the video. If you actually did that, we probably lost you to the YouTube Rabbit Hole – the “Dead-End of the Internet”. YouTube embedded videos contain multiple outbound links. When your viewers click the player, they are introduced to the world of YouTube. If you’re trying to convert them to a sale, it’s not a good place for them to be!

Vidyard can still stream your YouTube videos, but you won’t have the issue with outbound links. Here’s how you use it.

1) For starters, I can upload to Vidyard OR search for ANY video on YouTube.

youtube_search

2) Then I can choose the default YouTube thumbnail or upload my own (I grabbed the one you see below off of the clip).

splashscreen

3) Finally, I have a variety of options. Player skins, colour schemes, player size, autoplay, force HD and viral sharing buttons are all easily customizable in the customization step.

skins

4) That’s it – share one of the embed codes (Lightbox or static) with my developer and I’m off to the races.

Even though the video is streaming from YouTube, it’s defaulting to HD and the entire player doesn’t function as an outbound link. The best part? It took me less then 30 seconds to configure, the player now matches our brand and I’ll be able to access instant and even real-time analytics with regards to how it is performing on my site.

I can even add multiple videos to the same player…. more on that later!

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Michael is the CEO and Co-Founder of Vidyard. In addition to growing Vidyard’s success, he is actively involved in the technology sector, acting as a mentor to various early stage companies.

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