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2022 Video in Business Benchmark Report

Thought video for business was just a flash in the 2020 pan? Think again. Video’s popularity continued to explode through 2021, with more businesses creating more videos than ever.

Our 2022 Video in Business Benchmark Report breaks down everything we learned about companies’ video habits.

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Our annual Video in Business Benchmark Report analyzes the way businesses use video to support their sales, marketing, and communication initiatives.

Video is already everywhere, and it’s only growing more common. We crunched the numbers to understand how, where, and why businesses use video.

Our comprehensive report is based on first-hand data we collected from a broad sample of Vidyard customers over a 12-month period in 2021.

Keep reading to discover some of our marquee findings.

1.3 million

videos were created with or uploaded to Vidyard in 2021.

80% of videos

created in 2021 were user-generated videos.

Sales conversations

were a more popular use for videos than posting them on YouTube.

760,000 videos created in 2020, 1.3 million videos created in 2021

increase in video creation in 2021
compared to 2020.

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Download our free 2022 Video in Business Benchmark Report to see our complete findings. Get unique insights into the current state of video and where it’s going next.

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of people say video converts the same or better than other forms of content.


of companies use some form of video analytics.


of sales teams say video analytics is crucial to securing more deals.

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