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Ever ridden a horse backward while blindfolded? That’s what video marketing is like when you don’t have the analytics and customer insights to know where you are and where you should be going. Act-On, a marketing automation company, makes it their business to measure and achieve success.
YouTube creating obstacles in your marketing strategy? You’re not alone. While the site has many benefits, it’s blocked in the geographic region of one of Dynatrace’s top five customers….Ouch. Find out how the company now uses Vidyard to effectively engage and convert leads and customers around the world.
Your videos are f***ing funny. Hilarious. Engaging. Converting. Or are they? Taulia’s videos are amazing, but the financial software company doesn’t count video views -- they care about customers. Who is ready to not just laugh, but buy? Vidyard helps make the most remarkable content strategy in the world one of the most successful.
inContact’s contact center software business may be based in the cloud, but that doesn’t mean they’re willing to let their numbers be the stuff of vapors and mist. If you’re asking, “Who’s ROI and why haven’t we met?”, read this to find out how inContact uses Vidyard with Eloqua to turn viewers into customers.