THE VIDYARD BLOG

Video Marketing Resources, Inspiration & Tactics

The State of B2B Video Marketing: Demand Metric and Vidyard Present Benchmarks Report

There are plenty of stats out there revealing just how popular video marketing is, but together with Demand Metric, we wanted to take a calculated…

YouTube Best Practices: Target Your Audience With Strategic Pre-roll Ads

Whether or not you currently use video marketing, you know it can produce incredible results for brands. Videos are snack-sized, convey your company’s implied persona,…

How Creating an Emotional Response Helps Drive Action With Video

When it comes down to it, you need two types of video content marketing to succeed: Stuff that inspires and stuff that helps. Helpful how-to…

How to end Your Video: Strong Call to Action Examples

As I mentioned in my last post on humanizing your explainer videos, one of the last (and most important) steps to include in any video…

Is There a Formula for Creating Great Explainer Videos?

As I mentioned in my last post on avoiding corporate lingo in your videos, the way you begin humanizing your brand is by making the…

Bring the YouTube Experience to Your Website with a Vidyard Video Hub

Videos are, without a doubt, the best way to guide potential buyers through your product offering because they’re persuasive and quick to consume. Studies have…

6 Content Marketing Lessons From Impressive B2B Videos

From the weird voiceover to the cheesy stock photography spliced in to keep things interesting, some B2B videos are, admittedly, a total snoozefest. B2B videos…

The Secret to Avoiding Corporate BS in Your Brand Videos

If you grew up in the country and are of a certain age you have undoubtedly heard an old-timer warn you to “steer clear of…

The 4 Videos Your Brand Needs Right Now

As the channels available for content marketing continue to expand, planning a new brand video can feel overwhelming if you don’t start with a clear…

Why You’re Feeling All The Feels: The Sadvertising Trend

You have to tell your brand’s story. That is (and has been) the buzz in marketing for ages. And it’s completely true – your story…