How to Create Video Marketing That Contributes Directly to ROI

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A benchmark study from the Content Marketing Institute reveals that while 70% of B2B marketers use video as a tactic, only 58% believe they’re being effective. This is because many people aren’t optimizing content before it’s released and they are mainly focusing on top-funnel goals like awareness rather than mid-to-late-funnel goals, like lead generation and sales enablement. In short, video can be connected to ROI, it just depends on what you do to optimize your content.

See how Taulia uses funny B2B videos to generate $125M in pipeline!

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