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By 2025, 80% of sales interactions between B2B suppliers and buyers will take place via online channels.
Gartner: Future of Sales 2025
More than 1 in 5 reps say their biggest reason for losing deals is because the sales process takes too long.
HubSpot: 2023 Sales Trends Report
There are 22 distinct roles involved in the buying process, not counting varying levels of seniority.
Gartner: 2022 Buyer Behavior Report