THE VIDYARD BLOG

Video Marketing Resources, Inspiration & Tactics

How to Optimize Your Video Campaigns for Mobile Devices

You’ve heard it again and again – multi-device optimization is no longer a “nice to have” for your marketing campaigns. Your audience expects a great…

Vodafone Soars to Storytelling Glory by Capturing Video “Firsts”

Sometimes a new video comes along and really knocks it out of the park. It’s got a fun story, has you smiling like a goon,…

Tweetable Video Tips: Marketers Share Their Best Practices

It’s our bet that as you’ve started making videos to support your marketing efforts, you’ve realized there’s more to it than uploading your video to…

Top 6 Content Marketing Takeaways from Marketo Summit

As a Marketo Summit newbie, I was pretty pumped to be heading to San Francisco with the Vidyard team last week. We sponsored the recharge…

The Modern Marketer’s Mission: Become an Agent of ROI [Video Infographic]

Based on research by the Fournaise Marketing Group, over 70% of marketers failed to deliver quantifiable results for their marketing efforts in 2013. In other…

Pepsi Uses Awesome Interactive Video to Wow World Cup Fans

You’ve definitely heard of the power of personalization when it comes to video, but just last week Pepsi brought personal to a whole new level….

Vidyard Rocks the Juno Awards Red Carpet as an Official Partner

In the last weekend of March, music lovers across Canada came together in sunny, but cold, Winnipeg, Manitoba to celebrate the 2014 Juno Awards. As…

Coca-Cola Plays its Biggest Campaign yet for the FIFA World Cup

Coca-Cola, the iconic beverage offered all over the world, is now the brand bringing the world together with amazing video stories. After announcing the company’s…

Drive Real Action With These 6 Killer CTAs

Once your video fades to black, there are two preferable outcomes (one more ideal than the other). You can either impress your audience, (“wow, that…

Brands Break out the Prank Videos for April Fools Day

On April first you can be sure that marketers want to be in on the prankvertising action, and this year is no exception. Typical jokes…