THE VIDYARD BLOG

Video Marketing Resources, Inspiration & Tactics

Vidyard and George Briggs Media Present a Halloween Special: After Hours

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happy_halloween

A marketer’s work is never done, and working late is just part of the gig sometimes. But we wanted to take you behind the scenes at the Vidyard office to see just what happens at this most frightening time of year. In the Fall, the air gets…

Make Your Next Video a Thriller [Infographic]

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Halloween Video Marketing

You know by now that video marketing is on the rise. But did you know that in 2014, the number of viewers who watch marketing videos with pale white faces and outstretched arms is growing 14% week over week*? The zombies are taking over. And if you…

Why Views Don’t Count: Video Metrics that Actually Measure Success

4 minute read
Video View Counts

So you’ve created a video, shared it online, sat back, and watched the views climb. Success, right? Not so fast. If views were the best measure of success, then why aren’t those viewers pouring in to the sales team? There’s a reason that views (and therefore virality – sorry boss) aren’t the be-all and end-all in…

The Secrets to Delivering Tissue-Worthy, Emotional Marketing Videos

4 minute read
Emotions in Video

Emotions. You know you need them. You know they help drive action. You know video is a great way to bring them out. But how the heck do you actually do it? And which emotions are you looking to arouse, anyway? Hold up a minute. If you’re…

Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle

4 minute read
Tim Washer - Ignite

It’s not uncommon for B2B marketers to be tasked with marketing complex products with hundreds of features, in-depth integrations, and long sales cycles. And so we have this subconscious belief that because our products, timelines, and decision-making processes of our customers are complex, that our marketing should…

Are you on Woo Woo? See how Adobe Crushes it With Video Marketing

3 minute read
Adobe marketing cloud wins with video campaign

Us marketers spend a ton of time telling everyone what our brand is all about. “We’re the Uber of the food industry”, or “We’re the fun, easy way to create presentations for B2B hamsters,” for example. But today your brand isn’t what you say it is, it’s…

Track Exactly Who’s Watching Your Videos in Emails

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Track video engagement from your emails

As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. From social media channels, blog posts, NFC tags, QR codes; there’s any number of ways to get people to watch your video. Still, there’s something to be said for a…

Why You Need to Start Thinking Like a Media Brand

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the-keys-to

As a marketer, you’re looking to create a feeling with your content. You know the one. The feeling you get right after you watch an incredible video and think, “Woah, I gotta share this!” This is usually your first thought after watching videos like Kmart’s Ship Your…

Research to Revenue: How to Master Social Selling

3 minute read
Social Selling Jill Rowley

People don’t like to be interrupted. They don’t like to be ‘pitched’ and they certainly don’t like to be cold-called. These opinions are more prevalent in millenials than any other generation. And with 70% of the workforce predicted to be millennials by 2025, B2B marketers and salespeople…

Good Idea? Tailoring Video to the Buying Journey

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GIBI#3_blog-01

Your animated explainer video may be flabbergastingly good. I mean mint … spot on … even perfection. But it’s only as amazing as your top of funnel leads. Meaning, it might win over prospects at the first step of their buying journey with you, but the fame…