THE VIDYARD BLOG

Video Marketing Resources, Inspiration & Tactics

See Valuable Video Data in Your Web Analytics Dashboard

Reporting tools like Google Analytics and KISSmetrics are critical for determining how your site is performing. From unique visitor counts, referrals and bounce rates, these…

6 Tips for Working With a Video Production Company

You already know that online video is an important part of your marketing strategy. As it stands, over half of marketing executives agree they would…

Good idea? Adding Video to Your Email Campaigns

Everyone is used to your standard email, but when you start including a featured video in an email campaign, you change the game. All of…

Facebook Promises Better Video Metrics, But Don’t Get Too Excited

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video…

Jazz up Your B2B Video Marketing With These B2C Lessons

Okay, admit it. As a B2B company with a complex message to communicate, you’re a little jealous of cool video marketing from B2C brands. (It’s…

New Report Offers Insight Into Future of Video Marketing

If you want to learn about the latest best practices in the world of video marketing and where the industry is heading, this latest Demand…

3 Ways to Leverage Recorded Webinars in Your Video Marketing Strategy

Are you one of the 62% of B2B marketers who use webinars to nurture leads and engage customers? If so, you can start using existing…

Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin

This is a guest post from Josh Hill, author of the Marketing Rockstar Guides blog on marketing automation. He is currently Marketo Practice Lead at…

6 Clear Signs You’re Ready for a Video Marketing Platform

Whether you’ve got a few marketing videos or a whole library of them, by now you’ve likely gone through the typical production and distribution process…

Introducing Good Idea/Bad Idea: A Series on Video Marketing Best Practices

You’ve created a great video, but aside from its killer content, what are you doing to optimize your performance overall? What are you doing to…