THE VIDYARD BLOG

Video Marketing Resources, Inspiration & Tactics

Announcing Ignite, the World’s First B2B Video Marketing Summit

Online video has quickly become a critical way to connect with audiences, deliver a memorable content journey, and convert prospects through the buying cycle. Now…

5 Tips to Make Your Interview-Style Videos More Engaging

It seems like video interviews are everywhere these days. From the classic customer testimonial to the “About Us,” many companies find Q&A style interviews to…

How to Transform Email Subscribers Into Qualified Leads With Video

In my last guest post, I discussed how to boost landing page conversions with video, noting that email can’t be overlooked as a proactive tool…

How to Maximize Your Webinar Effectiveness With Proven Best Practices

Who doesn’t love a good webinar? All of the benefits of a conference panel or training session with the added satisfaction of being able to…

Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!

On the topic of marketing automation platforms, the possibilities and growth trajectory for the industry seem endless. However, even though we’re seeing early adopters beginning…

The State of B2B Video Marketing: Demand Metric and Vidyard Present Benchmarks Report

There are plenty of stats out there revealing just how popular video marketing is, but together with Demand Metric, we wanted to take a calculated…

YouTube Best Practices: Target Your Audience With Strategic Pre-roll Ads

Whether or not you currently use video marketing, you know it can produce incredible results for brands. Videos are snack-sized, convey your company’s implied persona,…

How Creating an Emotional Response Helps Drive Action With Video

When it comes down to it, you need two types of video content marketing to succeed: Stuff that inspires and stuff that helps. Helpful how-to…

How to end Your Video: Strong Call to Action Examples

As I mentioned in my last post on humanizing your explainer videos, one of the last (and most important) steps to include in any video…

Is There a Formula for Creating Great Explainer Videos?

As I mentioned in my last post on avoiding corporate lingo in your videos, the way you begin humanizing your brand is by making the…