Video Marketing Resources, Inspiration & Tactics

Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle

4 minute read
Tim Washer - Ignite

It’s not uncommon for B2B marketers to be tasked with marketing complex products with hundreds of features, in-depth integrations, and long sales cycles. And so we have this subconscious belief that because our products, timelines, and decision-making processes of our customers are complex, that our marketing should…

Are you on Woo Woo? See how Adobe Crushes it With Video Marketing

3 minute read
Adobe marketing cloud wins with video campaign

Us marketers spend a ton of time telling everyone what our brand is all about. “We’re the Uber of the food industry”, or “We’re the fun, easy way to create presentations for B2B hamsters,” for example. But today your brand isn’t what you say it is, it’s…

Track Exactly Who’s Watching Your Videos in Emails

2 minute read
Track video engagement from your emails

As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. From social media channels, blog posts, NFC tags, QR codes; there’s any number of ways to get people to watch your video. Still, there’s something to be said for a…

Why You Need to Start Thinking Like a Media Brand

4 minute read

As a marketer, you’re looking to create a feeling with your content. You know the one. The feeling you get right after you watch an incredible video and think, “Woah, I gotta share this!” This is usually your first thought after watching videos like Kmart’s Ship Your…

Research to Revenue: How to Master Social Selling

3 minute read
Social Selling Jill Rowley

People don’t like to be interrupted. They don’t like to be ‘pitched’ and they certainly don’t like to be cold-called. These opinions are more prevalent in millenials than any other generation. And with 70% of the workforce predicted to be millennials by 2025, B2B marketers and salespeople…

Good Idea? Tailoring Video to the Buying Journey

0 minute read

Your animated explainer video may be flabbergastingly good. I mean mint … spot on … even perfection. But it’s only as amazing as your top of funnel leads. Meaning, it might win over prospects at the first step of their buying journey with you, but the fame…

20 Tweetable Tips from Ignite 2014

1 minute read

With so many great content marketers under one roof, it’s hard not to want to share every bit of advice they brought to Ignite this year. To make sharing all this insight even easier, we’ve compiled some of the best tips and tricks from our keynote speakers…

Correctly Reporting on Content Marketing

4 minute read

Content marketing is a hot topic, but proving the value of your content programs has become one of the biggest challenges (even more so than actually creating the content in the first place). Putting a valuation on marketing is something we’ve struggled with for decades, and will…

Creating Targeted B2B Content with Account Based Marketing

3 minute read
account based marketing

65-90% of the buying process happens before a prospect even raises their hand. Before they request a demo. Before they download a whitepaper. Before you even know they exist. How do you possibly help a prospect through this large portion of the buying process before having any…

5 Things You Need to Know Before Creating an Animated Explainer Video

3 minute read

Did you know that customers who watch an explainer video are 85% more likely to purchase your product than those who don’t? Animated explainer videos are simple bites of product information that allow a consumer to make informed decisions without having to scroll through endless feature sheets. So how do you get started creating such an effective marketing tool? We’ve put…