Video Marketing Resources, Inspiration & Tactics

The Value-Add of Video in the Content Journey

2 minute read
buyer's content journey video

Marketers consistently look for new ways to Engage buyers. Today’s best marketers are analytical, creative and measure everything to ensure we achieve optimal results. Modern marketers rely on a well-defined Demand Generation Strategy to engage, nurture and convert buyers throughout the stages of their buyer’s journey. A…

From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015

4 minute read
Sirius Decisions 2015

If you’re a modern marketer who’s using the demand waterfall, lead scoring or lead nurturing, then you’ve probably heard of Sirius Decisions. What you may not know is that every year SiriusDecisions brings together some of the best and brightest minds in sales, marketing and product, from…

Exemplary B2B Marketing to Get Inspired by on YouTube

5 minute read
YouTube B2B marketing

Last week’s final blog post discussed tips and advice to help modern marketers brainstorm awesome marketing campaigns that have a direct and impressive impact on sales. One piece of advice included looking to other brands for inspiration – not only competitors in your own industry, but companies…

Brainstorming Techniques to Make Your Marketing Campaign More Interesting Than This Headline

5 minute read
Brainstorming Techniques

“It was the best of times, it was the worst of times.” Charles Dickens wasn’t really talking about A Tale of Two Cities. He was referring to every moment I’ve spent brainstorming ideas during my career as a copywriter and marketer. I’m not alone, am I? You’ve…

Interactive Video: The Ultimate Way to Increase Content Engagement

2 minute read
Interactive Video

Many B2B marketers are using video today to connect with their customers in an engaging way. But it’s not enough to talk to customers; brands need to engage in 2-way conversations with customers. What can I do to open a 2-way dialogue with video? There’s no shortage…

Your Video Marketing Strategy Still Needs YouTube (as well as Facebook)

4 minute read
YouTube feature

If there’s one thing that YouTube’s insane success and Facebook’s recent, huge embrace of video has told modern marketers, it’s this: video marketing is a passing trend. Juuuust kidding! I can almost feel the eyerolls. We all know video marketing is here to stay; it’s no longer…

Marketers Report Hurdle of Video Marketing as Proving ROI … and it’s 100% Unwarranted

2 minute read
Video Marketing ROI

At the end of last month, the International Advertising Bureau (IAB) released a report on the current state of video marketing spending. It’s probably no news to anyone at this point that video spending is on the rise, but the size of the shift towards video is…

8 Opportunities for Improvement Your Webinar Data is Dying to Tell You About

5 minute read
webinar measurement

While conferences are a fun excuse to stay in a nice hotel for a night (among other benefits!), they’re not always the easiest for your prospects and customers to get to. That’s where webinars come in. Webinars are a simple, cost-effective way to have a great discussion…

How to Use Website Customization and Video to Get More Customers

4 minute read
website customization

How amazing would it be if a company knew exactly what you wanted without you having to ask or search? No more looking through a website, trying to find the product or service you’re interested in among all the other options. Let’s say, for example, you wanted…

Want to be a Marketing Hero? Use Closed-Loop Marketing with Video!

2 minute read
Closed Loop Feature

So what is closed-loop marketing, exactly? Essentially, it means that the marketing and sales teams are working together to collect, analyze, leverage, and – here’s the key word – share the right information with each other to identify, attract, and convert the best leads. Okaay…but what does…