Major television networks like HBO and Netflix understand the power of creating viewer expectation to draw in dedicated fans. You can mimic their model of success and gain more subscribers by releasing a series of consistent videos on a schedule.
Discover inspiring episodic content from top brands and tips on how to implement a flexible (and frequent) video production schedule.
So you’ve managed to get 60,000 YouTube views on that video you posted last week…
Where did these mysterious views come from? Who is watching your videos? And, as every marketer should question, are these viewers part of your target audience contributing to ROI, or are they just randoms who landed on your content after watching 20 videos of a chihuahua doing yoga?