Ascend2 Research Conducted in Partnership with VidyardDownload the Report
Hyper-personalization takes marketing to the next level by leveraging artificial intelligence (AI) and real-time data to deliver more relevant content to each user.
Curious what hyper-personalization strategies leadership teams are leveraging? Vidyard partnered with Ascend2 to conduct the Hyper-Personalization Strategies survey.
87% of marketing leaders surveyed consider hyper-personalization an effective strategy for achieving top priorities and 38% label it best-in-class.
53% of marketing leaders say improving the customer experience is the top priority for hyper-personalization strategies.
Only 10% of marketing leaders surveyed say they’ve developed a hyper-personalization strategy. The majority are either just talking about it or haven’t done anything yet.