Your prospects aren’t picking up the phone and calling you anymore when they have questions. They’re seeking out their own answers, and where they’re looking is a surprise for most marketers. It’s no longer enough to just create good content - you have to have a plan for where your videos are going to live, and how you’re going to measure success. To help you create content and deliver it to the right place at the right time, we’re excited to present new metrics from Ascend2 in the report Best-in-Class Benchmarks for Creating and Sharing Content.
Exactly half of best-in-class companies identified sales revenue as the most important objective when it comes to content marketing and distribution.
64% of top-performing businesses ranked brand awareness as a useful KPI for content success - but it’s also the hardest to measure.
Over 90% of businesses are outsourcing some, or all of their content creation.