Pop the confetti cannons and crank up some Kool & the Gang because it’s time for marketing and sales teams to celebrate! This week, the Salesforce AppExchange surpassed 3 million application installs across the Salesforce customer community. Even if you’re not a Salesforce customer or haven’t started digging into the 2,700+ business apps available at your fingertips, there’s good reason to take notice and be excited for what’s to come. If you’re facing a business challenge or looking to improve a certain result within your sales and marketing teams, there’s likely an app for that.

This impressive milestone is a great testament to the open platform that Salesforce has delivered, the rapid innovation within its partner community and the drive of its customers to continuously improve results. The business app economy is thriving and for a very good reason: business apps drive…well…business! While many apps in the AppExchange can run as stand-alone solutions, the greatest returns – whether it be increasing efficiency, gaining better customer insights, improving sales effectiveness, etc. – is always realized when the solution is cross-integrated with your other business applications.

Here at Vidyard we’re proud to be a part of the AppExchange community and even more proud of the results our customers are seeing as a result of our Salesforce integrations. From recording and sharing videos natively inside Salesforce1, to using Salesforce to track customer engagement in your video content and the overall ROI of video marketing, to securely sharing sales training and onboarding videos natively within Salesforce Chatter, our customers are finding countless ways to use video content and analytics inside Salesforce to make smarter decisions and generate better results.

One of my favorite product reviews on the Salesforce AppExchange comes from Andrew Herkert, VP of Sales at TruScribe, who said, “Having the ability to track video engagement metrics is HUGE. Producing a great video only takes you half way there. With the Vidyard App, we can see exactly which leads and contacts are watching our videos, and what percentage of the video each individual watches.” It’s great to see customers extracting real value from the AppExchange community and ultimately driving better business results.

We’re not celebrating the past, or even the 3 million number. We’re celebrating the momentum in the industry and the awesome results that customers around the world have seen thanks to the thriving business apps community. And to mark the celebration, we’ve produced a fun video to showcase exactly how some of our customers are now using video in Salesforce to close more deals. Check it out here, and discover some other great apps as well that you just may want to install as a contributor to the next million.

Tyler Lessard