Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and more. But in an overcrowded marketing landscape, your brand needs a story.\nStories make for better marketing because they elicit emotion. They can influence who we trust, play on our nostalgia, and help us make sense of complex information. A really great story can communicate the entire character of a brand in less than three minutes. Plus, clever stories can help you become incredibly persuasive.\nVideo marketing is now essential to help bring those stories to life. It\u2019s a powerful way to increase brand awareness, engagement and help build pipeline.\nRead on as we explore the top 10 benefits of video marketing that can help power your business. From growing revenue to increasing traffic and getting more backlinks, you\u2019ll learn how video marketing can significantly impact your success.\nWhy Use Video Marketing?\nVideo is critical to your\u00a0content strategy\u00a0because it\u2019s snack-sized, memorable, and measurable. These aren\u2019t just the components that make it perfect for your audience who crave short, engaging pieces. They\u2019re also the features that make video every marketer\u2019s dream format.\nBecause it\u2019s incredibly visual, you can use video to teach complex concepts (what is content for if not to make things more straightforward for your audience?), to\u00a0share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more).\nBut beyond video\u2019s unique ability to convert like no other, the medium has become especially valuable to data-driven marketers. This is because you can\u00a0track and measure audience engagement\u00a0for video meaningfully.\nYou can tie your videos directly to the deals they\u2019re helping to influence and see which assets are resonating based on content engagement analytics. This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives.\n10 Video Marketing Benefits to Power Your Business.\nVideo marketing offers numerous benefits for businesses looking to grow their visibility, engage customers, boost conversions, and reach decision-makers quickly. Here are the top 10 video marketing benefits to consider when creating your own campaigns.\n1. Increase Revenue.\nVideo marketing can be used to create targeted ads and persuasive product or service videos that can help drive sales. By producing high-quality content that resonates with viewers, businesses can increase their revenue through increased brand awareness and engagement.\n2. Influence Buying Decisions.\nConsumers often rely on visuals when deciding what products or services to buy. Viewers are more likely to remember information presented in video format than if it was introduced in text format. Videos can also demonstrate how a product or service works before purchasing, helping customers make an informed decision.\n3. Gives Customers What They Want.\nBy leveraging the power of video marketing, businesses can provide customers with the content they want, whether it\u2019s tutorials and onboarding resources, corporate videos highlighting\u00a0company culture, or customer testimonials vouching for their product\u2019s effectiveness. Think of how you approach purchasing in your own day-to-day. You want to do your research and make an informed decision before talking to sales or processing that digital shopping cart.\n4. Increase Web Traffic.\nUtilizing keywords related to the industry helps optimize videos for search engine algorithms, driving organic traffic from search engines like Google and YouTube and social media platforms such as Facebook, Twitter, and LinkedIn, where people actively search for relevant content related to their interests.\n5. Get More Backlinks.\nSharing videos on other websites is an effective way of building backlinks which boosts SEO rankings in SERPs (Search Engine Results Pages). This means that your website will appear higher up in search engine results pages which drives more traffic toward your website leading to more potential sales opportunities.\n6. Boost Conversions.\nWith engaging visuals and audio cues embedded into videos, you can quickly grab the attention of viewers who may not otherwise read long blocks of text. Additionally, by adding\u00a0calls-to-action\u00a0(CTAs) at strategic points throughout your video, you can encourage viewers to take specific actions, such as signing up for a newsletter or downloading an eBook directly from within the video.\n7. Reach Decision Makers Quickly.\nDecision makers typically don\u2019t have time to read through long emails, so presenting them with a short informative video is much more effective for getting their attention and communicating key messages quickly. Plus, with\u00a0robust video analytics, know precisely when identified viewers have watched and for how long.\n8. Crush Email Sends.\nAdding\u00a0video emails\u00a0to your marketing campaigns can improve clickthrough and engagement rates. An\u00a0eye-catching video thumbnail\u00a0attached to a quick and engaging promo video could be the difference in standing out in overcrowded inboxes.\n9. Rack Up Shares.\nPeople love watching captivating or\u00a0hilarious videos, so giving them something worth sharing increases the chances of them not only watching the whole thing but also sharing it with their networks.\n10. Create Memorable Experiences.\nFinally, turning creative ideas into video content will make you more memorable and resonate with your audiences. You\u2019ll leave a lasting impression on your viewer, help build relationships with\u00a0new prospects\u00a0and strengthen relationships with\u00a0existing customers.\nIt\u2019s Time to Maximize the Impact of Your Marketing with Video.\nVideo marketing is a must-have for any successful marketing strategy. It\u2019s perfect for marketers (and sellers) to teach complex concepts, encourage marketing-specific actions, and accurately measure audience engagement. It can tell your brand\u2019s story better than any other medium, increase awareness, and win more customers.\nThis post was originally published on December 3, 2018. It was updated on April 11, 2023.