Let’s face it, as marketers, our day-to-day brainpower is hard at work focusing on driving results. It’s a relentless pursuit of driving traffic, improving conversions, new program launches and optimizations.
Call it our daily marketing workout so that our programs stay fit and healthy.
That’s why it is with great pleasure that I introduce to you our new “Video Thought Leadership“ series. A weekly look at the bigger picture of how video is impacting us as individuals, consumers, businesses and marketers.
Call it a weekly workout for our marketing minds. It’s about big ideas, inspirations and thoughts on where video is today, where it’s going, how it’s changing the way we live our lives and how we do business.
As marketers we need this so we can set, or re-set, our goals and focus on the marketing and customer landscape in front of us.
Michael talks about three core pillars of video for 2013 – mobile, social and interactive – and how each is fundamentally changing how, and when, our customers engage with video content. Being ahead of the curve on these 3 pillars of video can make a significant impact on how you design and deliver your video content strategy.
Enjoy and we’re looking forward to sharing more big video ideas in this new, ongoing series.