Welcome to the second instalment of our “Video Thought Leadership” series, a weekly look at the bigger picture of how video is impacting us as individuals, consumers, businesses and marketers.
Last week we talked about the core pillars of video in 2013. This week it’s about the message, rather, the scope of your message. Our CEO, Michael Litt talks about how adopting a Narrowcasting philosophy will not only open the floodgates for producing video content, but will help you deliver content that engages and connects more powerfully with your target audience.
Enjoy, and we’re looking forward to sharing more big video ideas in this new, ongoing series.