You know video is popular, but we wanted to take a good look at the numbers behind this unstoppable force.

Confirming your strong suspicions, video marketing can increase conversion rates, it’s persuasive in the C-suite, and increases confidence in online purchases. There’s simply no better time to be using video in your marketing mix.

Take a look at the stats:

Video Influences Customer Decisions!

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Some stats to share with your peeps!

  • 70% of B2B content marketers use videos in their marketing mix (Click to tweet)
  • Nearly 60% of B2B marketers rate video as the most effective content marketing tactic. (Click to tweet)
  • 65% of executives have visited a vendor’s site after watching a video. (Click to tweet)
  • The brain processes visual data 600,000 times faster than text. (Click to tweet)
  • Using video on landing pages can increase conversion by 80%. (Click to tweet)
  • Visitors who watch a video are reported to stay on sites twice as long. (Click to tweet)
  • 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. (click to tweet)

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‘Cause it’s pretty sweet (and you know you want to). Tweet out the link!

Team Vidyard