You know video is popular, but we wanted to take a good look at the numbers behind this unstoppable force.

Confirming your strong suspicions, video marketing can increase conversion rates, it’s persuasive in the C-suite, and increases confidence in online purchases. There’s simply no better time to be using video in your marketing mix.

Take a look at the stats:

Video Influences Customer Decisions!

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Some stats to share with your peeps!

  • 70% of B2B content marketers use videos in their marketing mix (Click to tweet)
  • Nearly 60% of B2B marketers rate video as the most effective content marketing tactic. (Click to tweet)
  • 65% of executives have visited a vendor’s site after watching a video. (Click to tweet)
  • The brain processes visual data 600,000 times faster than text. (Click to tweet)
  • Using video on landing pages can increase conversion by 80%. (Click to tweet)
  • Visitors who watch a video are reported to stay on sites twice as long. (Click to tweet)
  • 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. (click to tweet)

Tweet the whole infographic!

‘Cause it’s pretty sweet (and you know you want to). Tweet out the link!

Team Vidyard

  • Arden

    Hello,

    An informative post. Video marketing is gaining prominence in 2016. People using smart phones, watch at least one video every day. Marketers rate video as the most effective content marketing methods. I agree with you that most of the consumers say that watching a video makes them more confident in their online purchase decisions. Including a video on the landing page of a website can increase the conversion rate by 80 percent. Video blogging is also becoming popular day by day. You Tube, Vine and Instagram, are popular video sharing social network sites. Visit this link: https://www.animatedvideo.com/blog/seven-ways-online-videos-increase-product-sales-brand-favorability/

    Go through the link once. It will help you.