Gone are the days of video being reserved for big-budget brand campaigns and social media programs. For many businesses, video is now playing an important role across their digital properties and throughout the entire buyer’s journey. From top-of-funnel campaigns to bottom-of-funnel thought leadership and sales enablement, video has emerged as a powerful tool for boosting engagement and conversion rates.
When used properly, video can help improve your web SEO performance, increase email conversion rates, generate more leads for your sales team, improve the ROI of your next event and much more. Over the last five years, we’ve learned a lot about how to make the most of video, and we’re now sharing the most important insights in our new library of Chalk Talks!
What You’ll Find in the Chalk Talk Library
Chalk Talks offer practical how-to information for the latest B2B video best practices. It’s not about video production; it’s about how to use video in very specific ways across your marketing, sales, and support teams to help you generate better business results. Below are a few examples of what you can find in this new resource library.
Developing a Video Strategy
Most businesses are investing in video as a way to improve marketing and sales performance and deliver better customer experience. Most companies are still taking a reactive approach to video production instead of a proactive approach to a video strategy. In Developing a Video Strategy, we explore how to develop a plan for video content creation, distribution, and measurement that aligns with your business goals.
Generating More Value from Your Existing Video Content
Many businesses have built up a library of videos including webinars, explainers, customer stories and product demos. But most aren’t leveraging that content on a regular basis to attract new audiences, generate new leads or boost engagement with their brand. In Generating More Value from Your Existing Videos, discover how to breathe new life into your existing video content to engage more viewers, accelerate more deals and extract more value from your previous investments.
Using Analytics for Smarter Selling
You can learn a lot about a potential buyer by understanding which video content they’re watching and how long they’re staying engaged in each topic. In Using Video Analytics for Smarter Selling, we share the latest best practices for using video analytics within your sales team to learn more about your prospects and buyers, identify the most engaged leads and accounts, and have more targeted and personal conversations that progress deals faster.
More Video Knowledge Awaits!
So, what are you waiting for? Hop over here to check out the entire library of snackable Video Chalk Talks and walk away with new insights on how to deliver better results with video!