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October 4, 2016

You Are What You Learn: The Best Marketing Conferences to End 2016

There are a lot of words of wisdom out there, coming from some of the brightest and best minds of ancient times and our own times. Like Descartes’ “I think, therefore I am”, or someone’s (who really knows who said it first?) “You are what you eat”, and the forever-lovable and awesome Forrest Gump, who wisely said, “Stupid is as stupid does.”

We’d be foolish not to take note and understand what all these people from history have been telling us: that we enrich ourselves by strengthening how we think and act. So I’m just going to put down the rest of this cookie, and say that if we want to be the best marketers we can be, and do the best jobs we can do, then we need to make sure we’re always learning, thinking, and innovating. One of the best ways to do that? Go to awesome industry conferences!

Now that Dreamforce 2016 is in full swing this week and some of the top industry conferences are behind us, don’t think you can just go home and take a nap until 2017. Otherwise you’d be missing out on some of the best opportunities still to come this year. Here are a few fantastic conferences worth your consideration, listed in chronological order:

Forrester B2B Marketing

October 18-19, Miami

Forrester B2B Marketing is the event for B2B marketing and sales enablement leaders. Marketers know that the B2B environment is always rapidly changing, and we need to keep up with how audiences engage with, and buy from, companies. At this conference, marketers can learn from Forrester experts and other industry leaders how they can evolve, offer self-serve marketing, strengthen the relationship with buyers, and enable sales to offer highly valuable and timely conversation. With over 30 sessions featuring industry experts and Forrester analysts, and over 350 sales and marketing attendees, marketers will have a lot to learn about.

CEB Sales and Marketing Summit

October 18-20, Las Vegas

Looking to cross the sales and marketing divide? Your team can divide and conquer by exploring events that may run on the same timeframe, because you definitely won’t want to miss the CEB Sales and Marketing Summit. In over 35 sessions, you will gain insights on what you need to know about your customers—and how to learn it—in order to transform your marketing and sales strategies into what will work for them. If you need to know more, hear from some CEB members, and you’ll see why this conference is ultra-valuable:

Marketing Profs B2B Marketing Forum

October 18-21, Boston

Marketing Profs B2B Marketing Forum is celebrating its 10th year! If you’re a B2B marketer, you may want to take advantage of half-day workshops that promise to give you in-depth knowledge on brand admiration, content, writing, presentations, landing pages, data and analytics, and marketing strategy. And after all that action-packed learning, you can enjoy the networking opportunities, and then unwind and have some fun during all the promised night-time shenanigans!

404 Conference

November 2-4, Las Vegas

There are a number of exciting reasons to go to Vegas, not the least of which is 404 Conference. Why? Because it could very well make you a better digital marketer. 404 gives you a behind-the-scenes look at the struggles and successes experienced by digital marketers around the world. You’ll know you’re not alone in facing challenges, and in working hard to achieve your goals. And if you’re the web developer on your marketing team, well there’s special content just for you, focused on the newest best practices and innovations.


November 9-10, San Francisco

Are you using the best medium to engage your viewers and convert them into customers? Video can do so much more than you might imagine. Viewtopia® is the B2B Video Marketing Summit where you’ll learn everything you need to know about how to use video to achieve incredible business results. No matter what your role in marketing (and even in sales!), you’ll gain fresh perspectives on how to create and share video at scale and on budget, make personalized and interactive experiences for your customers, and use the medium to achieve a variety of goals and results. Beyond the amazing sessions and the networking with 400 marketers, this summit will over an experience you’ll remember for a long time.

Disclaimer: Vidyard created this event, so I may be a little biased. But then again, I know what video can do, and what Viewtopia® can offer you, so this is definitely one of THE best events that you must attend!


November 8-11, Boston

INBOUND is one of those marketing conferences that you may want to consider sending a team member to (since you won’t want to miss the Viewtopia® experience yourself!). Offering sessions run by household name speakers, 14,000 attendees, and around 170 sessions, you’ll have a variety of things to learn!

SiriusDecisions Technology Exchange

November 15-17, Austin

You may have heard of SiriusDecisions’ Summit, which is always one of the top marketing events of the year. If you’re disappointed you missed it, you have another chance to get some of the best marketing insight from SiriusDecisions: the SiriusDecisions Technology Exchange focuses on all things marketing technology. This year, take a trip to Texas to experience the B2B conference that focuses on how sales and marketing can use technology to enhance alignment and outperform the competition.

There you have it! Which conferences are you going to to end off the year? Which have you found the most valuable of 2016?

Emily Ross

Emily Ross

Emily was previously the Brand and Creative Manager at Vidyard. Today, she's a UI writer at Intel. Emily loves creating interesting and unique content oh, and food...if you haven't already noticed, she loves food.

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