Are you afraid you’re not generating enough leads? Scared that your latest content isn’t driving demand? Are unknown viewers watching your videos keeping you up at night?


You’re not alone, this year Marketo Marketing Nation Summit is all about becoming a FEARLESS marketer. To make the most of this year’s summit, we’ve gone ahead and created a list of can’t miss sessions, talks, and events so you can hit the ground running as soon as you arrive at the summit!


Marketo Summit Talks

Fearless Marketer Panel

Join Vidyard’s VP of Marketing, Tyler Lessard, in a panel discussion with fellow members of the Fearless 50 during the Marketing Nation Summit morning keynote session on Tuesday, May 1st from 8:30 am – 10:00 am in Moscone West, Level 3

Video Marketing TechTalks

Human attention spans are only 8 seconds long! Which is why it’s more important than ever to create engaging moments for your buyers & customers. Join Greg Kelly, Partner Program Manager at Vidyard in the LaunchPoint Lounge on Monday, April 30th from 3:00 – 3:15 pm PT for a 15 min TechTalk as he explains why video is the best content type to leave a lasting impact on your audience!


Marketo Summit Events

New Alliances and Bright Ideas Above the City VIP Event

Join us and other marketers at the Demand Gen Alliance VIP Event happening Monday, April 30th at 7 pm PT. This is your chance to let loose and network at one of San Francisco’s premier event spaces, the Battery Club. Register now!


Marketo Summit Sessions

If you’re looking to better engage, qualify + convert your buyers—don’t miss these sessions:


Automation, Personalization, and a Path to a 5X Return on Investment
April 30th  11:30am-12:15pm

  • A real-world case study on the power of automation, personalized customer journeys, and the joint effort of marketing and sales working together. See how the journey from ‘old world’ to ‘marketing automation’ unlocked a scalable lead source and produced a 500% return.

Moving from a corporate SPAM program to a corporate GRAND SLAM email program
May 1st  11:15 am-12:00 pm

  • Decrease the noise, but turn up the effectiveness of your email programs! See how TIBCO reduced the number of emails sent by more than 50, increased deliverability by 5%, and increased open rates by over 150%.

Personalized, Multichannel Marketing: Advancing the Connected Conversation
May 1st  10:15 am-11:00 am

  • Marketers are united around building strong foundations of customer understanding, accelerating intelligence for engagement and automating execution. The ultimate goal is an orchestration of long-term, profitable conversations with customers—but this requires organizations to navigate their approach to analytics and customer data with confidence.

Want even more ways to connect with fearless marketers and take your video marketing to the next level? Find us in Moscone West at booth #807 to connect with Vidyard’s team of video experts to see how personalized video, one-to-one video messaging, and video engagement data can help you create marketing experiences that will make your buyers say WOW (now THAT’s fearless).


Safe travels and we look forward to seeing you at the summit.

Hannah Cameron