New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use
Kitchener, Ontario – November 12, 2015 – Live streaming has become a prominent tool for businesses to engage with audiences when they cannot be there in person, but until now there hasn’t been a way to know who viewed a stream or for how long. With today’s launch of Vidyard Live, organizations can now see down to the individual viewer who watched, when and for how long – critical information to understand engagement and convert viewers into customers.
“Live streaming is a great way to engage with remote audiences, but you can’t know if you were successful or re-engage with those viewers unless you know who they are,” said Michael Litt, CEO and co-founder of Vidyard. “We’re essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect. But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.”
Live streaming is now a popular tool across enterprises. From broadcasting customer events to scaling internal training and sharing executive communications, more companies are turning to live streaming to connect remote audiences with compelling content. The missing pieces have been how to identify those viewers when they are watching and how to know whether they were really interested in what they saw. With Vidyard Live, a marketer or sales rep can see exactly who watched and then immediately follow up with the most engaged viewers when they are most interested in learning more.
Vidyard Live has been built to be easy to use, enabling anyone across marketing, sales or internal communications to easily initiate a live stream on the fly or at a pre-determined time.
- Easy set-up – Vidyard Live is built around a user-friendly workflow and can be set up in just a few quick steps. Organizers don’t need to schedule their live streams weeks in advance. Vidyard Live can be started when it’s needed, even at a moment’s notice.
- Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce.
- Automatic on-demand video – As soon as a live event is over, the recording is automatically converted to an on-demand video asset available in the same player at the same URL. There is no need to manually upload or encode a separate file or re-embed the video.
- Embed anywhere – The Vidyard player for live streaming and on-demand videos can easily be embedded on any web page, landing page, and even within a Salesforce Chatter feed or Salesforce Community. Vidyard’s HTML5 player supports all devices and screen sizes.
“We’ve always believed that video is the next best thing to being there in person, and that makes it a powerful sales and marketing tool in an age when your potential customer could be thousands of miles away,” Litt said. “We continue to innovate and execute on our vision to help businesses engage with their audiences and generate more revenue through the use of online video.”
Already the first video platform to offer comprehensive integrations with Salesforce and leading marketing automation platforms, Vidyard also recently launched Personalized Video capabilities. Companies including Lenovo, Honeywell, LinkedIn, Cision and Citibank rely on Vidyard for their video marketing and analytics needs.
To learn more about Vidyard Live, visit www.vidyard.com/live or register for the upcoming webinar How to Use Live Streaming for More than Streaming Live Stuff.
Vidyard (Twitter: @Vidyard) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.
Phone: (226) 220-5351