Over the past decade, the agency world has undergone a significant transformation due to the increase in software technologies available to clients. This movement, largely driven by marketing automation technologies, has resulted in marketing organizations relying quite heavily on agency partners to guide their strategy. More than ever, agencies are in a position of strength to deliver value to clients and prove the impact they are having on marketing success with the arsenal of technologies at their disposal.

If your team is looking for the next technology wave to ride – it’s video. Why? Because while in-the-know marketers understand that  video is the most engaging content type in both our personal and professional lives, many marketing organizations are still learning about the business value that lies behind the play button. In order to future-proof your business, it is up to you as an agency partner to learn the fundamentals of what a meaningful video strategy is, the value that it can bring your clients, and how to get started.

Sound daunting? It doesn’t have to be! Fear not – we know a thing or two about adding value with video, and our agency partners have shared how they’re using video to drive real results for their clients.

“Today, your prospects are watching videos all day. 2017 is the year of video and social! 50% of your content in 2017 shouldn’t be text, it should be video.” – Brian Halligan, CEO HubSpot, INBOUND 2016

What does it mean to be a ‘video enabled’ agency?

In a perfect world, where time and resources were not constrained, a video enabled agency is an organization that does the following:

1. Uses video throughout their own business practices

2. Uses video as a key ingredient for client’s marketing success

3. Uses video as a way to develop new service offerings

Although this may be a lot to take in, there is a significant opportunity ahead for agencies who wish to become truly video enabled. At the end of the day, your clients are going to start investing more in video – if they haven’t already.  The reality is, prospects would rather watch than read. Video creates an unparalleled connection, and is able to convey complex ideas in a matter of seconds where text simply cannot.

If you, or any of your team members are looking for a way to ride this wave, and not get caught in the undertow, check out the Vidyard Partner Program! We have spent the past six years working with businesses around the world to build and measure their video strategies, and are so excited to have agency partners join our mission to power more video enabled organizations.

Hear from an agency that is well on their way to becoming fully video enabled, Media One Creative, as they discuss their experiences to date through the Vidyard Partner Program:

Greg Kelly