January can be a slow month. Your audience might be tuning out while they’re on vacation—not to mention that you and your coworkers might also be taking the opportunity for some well-deserved R&R. While you’re enjoying these last few slow weeks of the holiday season, why not get a head start on your 2019 video strategy and do a video library audit?
In our first post in this series, we covered how to get your video library set up for success. Now we’re going to tackle how to do a periodic review of your videos—how to determine what content is still relevant and what can be archived or even deleted. And we speak from our own personal experience! We’re not sure if you noticed, but we here at Vidyard have a lot of videos…
…Like, a lot of videos.
In fact, we have upwards of 1,200 videos in ONE of our marketing-specific subgroups alone! Holy heck, you might be thinking. How on earth do you stay organized with that many videos?
The truth is, we haven’t always been the best at keeping our content organized. Our product has grown a lot in the last few years and our own content management practices lagged behind. We let things get messy. (And not in the fun, “take chances, make mistakes, and get messy!” Ms. Frizzle kind of way.)
It was time for a serious overhaul.
But before we went all Hyperbole and a Half on our video library, we needed a strategy.
The first thing we needed to do was get a handle on our video content. What did we still need to keep? What was safe to archive or even delete?
We started by creating an “archive” to host any content that was no longer live, but we still wanted to keep for our own reference. We knew we had some great old gems kicking around in our Vidyard library, and even though they might be a bit dated, we wanted to hang onto them in case we wanted to repurpose the ideas later on.
For those following along at home, doing your content audit is as simple as repeating these steps for all your videos (or creating your own criteria—nobody knows your videos better than you). We kept track of our progress in a spreadsheet so we could work away at it whenever we had time. All in all, it took us a few weeks to complete. Don’t worry, we’ll wait for you.
Whew, now doesn’t that feel better?
If you haven’t already, check out Part 1 in this series for our top tips on keeping your content organized, searchable, and easy to resurface. Happy cleaning!