As marketers we understand that delivering growth requires the combination of strong direct marketing efforts and establishing and delivering consistently on our brand.

When it comes to video content, it typically falls into one camp or the other – traffic/conversion building or brand building.

In this week’s edition of our Video Thought Leadership series, Cindy Perri, Brand Guardian for The Charcoal Group, shares her insights on how the direct and brand building pieces can, and should, come together to create video content that is far more powerful.

Enjoy, and we’re looking forward to sharing more big video ideas in this new, ongoing series.

Dig deep, think big: More from our Video Thought Leadership series:

Video UX: Delivering delight with video content.
Why “Now what?” is the next inevitable question.
Why marketing teams are taking over video content creation.
Why storytelling trumps high production for video content.
The Narrowcast Age of Online Video has Arrived.
Video in 2013: Mobile, social, interactive

Do you have any big ideas about video? We’d love to hear from you, we’re looking for contributors to our “Video Thought Leadership” series and would love to talk to you about your ideas! Simply drop us an email or tweet us @Vidyard to get the conversation started.

Team Vidyard