Alan shares his thoughts on how video is driving better content, the gamification of video and the importance of return on involvement, and how the new wave of video analytics are allowing us to become agile with our video content.
Enjoy, and stay tuned for more big video ideas from other experts from around the world in this new, ongoing series.
Dig deep, think big: More from our Video Thought Leadership series:
Video Marketing Strategy: Selling your brand through video
Why “Now what?” is the next inevitable question.
Why marketing teams are taking over video content creation.
Why storytelling trumps high production for video content.
The Narrowcast Age of Online Video has Arrived.
Video in 2013: Mobile, social, interactive