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Data Science Proves Video + Sales Emails = Win Learn How to Solve for W=VS²

The use of video in communication is more popular (and easier) than ever before. But does video increase the performance of sales emails? Does it impact the open or reply rates? Spoiler Alert, it does and we will show why!

Our data science team examined the effects of sales email personalization, revealing powerful insights on how much, where, and, in another post, the length of time sellers should be modifying email content to get the most opens and replies. Regardless if you are new to video or trying to improve your video results, this will give you the next best action to take using video!

Kevin O’Malley, VP Marketing @ Salesloft
Roi Ceren, Lead Data Scientist @ Salesloft

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