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Hot Off the Press! B2B Video Trends, Benchmarks, and Success Factors

In September 2018, Demand Metric partnered with Vidyard to better understand how video is being used, how it is being measured, and what impact it is having. Join John Follet as he shares findings from the 5th Annual Video Content Marketing Survey and compares the state of video marketing in 2018 to our previous studies. In this session, you will learn:

  • Where video is being used effectively and who is creating it
  • Why you need to integrate video viewing data with your tech stack
  • Which features & functionality drive satisfaction with video marketing
  • What mix of internal and external resources is right for your business

For the fifth consecutive year, over 80 percent of study participants report that the video is becoming more important as a form of marketing content. Don’t miss this opportunity to learn how to take your video marketing efforts to the next level of effectiveness!

John Follett, COO @ Demand Metric

Questions?Ask @DemandMetric (#FastFwd2018)