Making Video a Foundation of Your Direct Sales & Customer Success Process
There’s no question that the use of video has exploded in sales & marketing, but are you using it as fully and effectively as you could?
In this action-oriented session, Doug will share how companies are using video in less obvious ways, to improve engagement, shorten the sales cycle and enhance the overall client experience (while simultaneously increasing capacity and lowering costs). He’ll address the biggest barriers that cause video initiatives to fail like making it easy for your people to use video and gaining adoption, to make your customer acquisition and success teams a “video culture.” He’ll finish with a section he calls Video Moneyball highlighting key metrics to use to assess and enhance the effectiveness of your video efforts.
Doug Davidoff, Founder & CEO @ Imagine LLC
Questions?Ask @dougdavidoff (#FastFwd2018)