Using Video to Humanize Your Content Experience Across the Customer Lifetime
Join Forrester research director Caroline Robertson to learn why most B2B marketing content fails to captivate buyers, and to learn how to use human, helpful and handy video content to start meaningful conversations that lead to business opportunity. Caroline will discuss how to adapt your messaging as buyer needs change from early-stage problem awareness to all the way through to loyalty and advocacy, and how to bring these messages to life with engaging content and video. See real examples of other businesses who are seeing success with video, and learn how to build a video content strategy that helps at every stage of the buying journey.
Caroline Robertson, VP, Research Director, Forrester Research
Questions? Ask @1carrobertson (#FastFwd2019)