You know the saying, “Throwing spaghetti at the wall and seeing what sticks”? With Lead Generation, you need to chuck that spaghetti right at that wall, but you have to do it with strategic form and grace. Generating high-value leads that are ready to convert requires an effective strategy with proven tactics for you to succeed. Where can you find how to do this? Right here! We’re excited to share with you the findings and metrics from our report with Ascend2, Lead Generation to Increase Conversions
Regardless of the type of sales cycle encountered most often, developing a strategy that targets the specific complexity, length and number of influencers in the buying process, is key to increasing the lead-to-customer conversion rate.
More than two-thirds (68%) of enterprises consider increasing lead-to-customer conversions a top priority of a lead generation strategy.
Video or motion graphics and research reports and are the two types of content generating the highest rate of lead-to-customer conversions for 49% and 48% of enterprise class companies respectively.