Picture this: You think you’re sitting on the hottest lead this side of the Atlantic Ocean. You’ve put your heart, soul, time, and resources into generating this one. But is it as hot as you think? Will it convert and let you retain the title of Demand Gen Superhero in the office?

That’s where we come in! We know there’s a lot to think about when it comes to enterprise-class companies turning leads into customers faster, so Vidyard and Ascend2 have assembled the Lead Generation to Increase Conversions Report. This ultimate tool for today’s demand generation leaders will help answer these burning questions:

  • Did you generate the lead using the most effective and strategic tactics possible?
  • How are you going to convert this hot lead into your #1 customer?
  • Do you have the most effective strategy with proven tactics in place to succeed?

The data in this edition of the study exclusively benchmarks the opinions of 75 enterprise-class companies with more than 500 employees who participated in the survey. There is too much goodness in this report to cover here, so we’ll give you just a sneak peek into what you will see within our findings.

Most Important Objectives for Lead Conversion

More than two-thirds (68%) of enterprises consider increasing lead-to-customer conversions a top priority of a lead-generation strategy. Achieving this will also require improving lead data quality – an important objective for more than half (56%) of enterprises.

Important-Lead-Gen-Objectives

Source of the Highest Conversion Rates

57% of enterprises, content download forms generate leads with the highest conversion rate. The type of content downloaded also impacts the rate of lead-to-customer conversions. Webinar registration is another top lead-generation form for 48% of enterprises.
Source-of-the-highest-conversion-rates

Content Development Resources Used

The types of content generating the highest conversion rates often require specialized skills and capabilities not available in-house. That’s why 92% of enterprise-class companies outsource all or part of their content development for lead generation purposes.
Content-Development-Resources-Used

This report is jam-packed with resources specifically catered to the Lead-Generation audience that you won’t find anywhere else. You’ll also learn about important research into Lead Generation Success Strategy, Sales Cycles Encountered, How Conversion Rates Are Changing, Content Producing the Most Conversions and much more!

And of course, we want you to use all these valuable research findings. So go ahead and pull stats for your next strategy review, use the graphs and charts in your next blog post, or post the findings on social media. Download the guide and share this research credited as published!

Taylor Jones