Marketers are rethinking lead nurture programs

Overview

Eighty-six percent of marketers admit their lead nurture initiatives are “average or below average.” One third say their sales teams can’t tell nurtured leads apart from non-nurtured ones. And, it’s only becoming more difficult.

Buying cycles are longer, buying committees are larger, and the whole nurture operation is growing more complex.

How are marketers supposed to stay in front of interested leads for the long-term? Demand Gen Report found many are rethinking nurtures entirely.

Download the report to learn:

  • What’s wrong with nurtures today
  • How many programs marketers run on average
  • How experimentation might just save you