Savvy B2B marketers are turning to integration capabilities to help them manage an expanding tech ecosystem.
As marketing technologies multiply, B2B marketers are increasingly focused on how their tech solution integrate with one another. This special report will highlight the buyers’ focus when purchasing new solutions and include in-depth use cases from companies with diverse tech ecosystems.
Inside the report:
- Better assess your tech integration strategy to efficiently leverage your data and reporting
- Compare your current business goals and objectives regarding martech stacks to those of your B2B peers
- Discover new categories in the technology ecosystem, including content experience solutions and customer data platforms