Overview

Feel like you win a few battles but never the war? You don’t need to be a war general to craft a strong strategy. All you need is a little guidance to remember why you fell in love with video. The Video Strategy Workbook is here for you through all 9 steps of the process.

In 9 steps, it’s easier than you think.

The Video Strategy Workbook will take you, step by step, through the process of creating a real, live video strategy that you can start implementing right away. Here’s what you’ll work on:

  • Step 1: Establishing Your Goals for Video

  • Step 2: Identifying Your Content Needs

  • Step 3: Pinpointing the Opportunity for Video

  • Step 4: Building Campaign Rules of Thumb

  • Step 5: Crafting a Distribution Plan

  • Step 6: Transferring Your Brand to Video

  • Step 7: Setting Guidelines for Viewer Behavior

  • Step 8: Organizing Your Team

  • Step 9: Measuring Video Success