Insight into what strategies and tactics B2B marketers are using to generate higher quality leads.

Overview

B2B marketers are constantly challenged to generate leads. But leads are only valuable if there's a chance they’ll become paying customers. This means that to be efficient, busy marketers must focus on generating the highest quality leads from the get-go.

Ascend2 compiled this report to learn what strategies and tactics B2B marketers are using to focus on higher quality leads, how they measure the success of these initiatives, and what challenges they face along the way.

Inside the report:

  • Discover actionable tactics used to generate quality leads and what metrics are used to determine their effectiveness
  • Compare B2B marketers’ primary strategies with their most critical challenges to generating high quality leads
  • Learn how B2B marketers rate their lead quality strategies and how they plan to improve