70% of marketers now report that video converts better than other content types, and those using it throughout the buyer's journey are seeing faster deal cycles. But where do you start? What types of videos are having the greatest impact on pipeline and how can you use video across your digital and demand gen programs to generate more qualified leads? Join this session to discover the latest tips and walk away with practical steps for how to humanize your brand and accelerate demand with video.

In this session you'll learn:

  • Which types of videos have the greatest impact throughout the buyer's journey
  • How to use video in digital marketing and demand gen to generate more leads
  • How to get started with video production and how to scale on a budget
  • How to use video within your sales team to get the attention you deserve


Todd Hartley Todd Hartley

Todd Hartley


Tyler Lessard Tyler Lessard

Tyler Lessard

VP Marketing