How do you know if your content strategy is working?
In the competitive world of B2B marketing, engaging content strategies can generate meaningful insights that move a target audience through the decision-making process and play a major role in a brand's success. But how do you measure the effectiveness of your content strategy?
Ascend2 set out to identify the strategies and tactics B2B marketers are using to create engaging content and drive profitable actions from their audience.
Inside the report:
- Compare primary objectives with critical challenges
- Identify the types of content most trusted by target audiences
- Examine the direct results of increasing content marketing engagement