Video has become the most engaging marketing medium and is an increasingly important piece of the online B2B marketing mix. But what will be the most challenging obstacles to video marketing success and how will B2B marketers overcome them? Research from Demand Metric explores video marketing budgets, distribution, resources, optimization, and more.

Dig into this report to discover:

  • The most important objectives for B2B video marketers
  • Obstacles to video marketing success
  • Video budget allocation
  • Effectiveness of different video distribution channels
  • Video optimization tactics