Bad selling is like bad whiskey in a lot of ways – it may be cheap but you’ll pay for cutting those corners later. And this isn’t just about cost – bad sales development tactics (just like bad whiskey) is all too prevalent and is causing irreparable harm to organizations, their pipelines and their brands worldwide.

In this session, we’ll outline components of the worst sales development practices today (many of which we see daily) and share their lessons and implications for B2B marketers, sales enablement leaders and inside sales professionals. You’ll never look at sales development, or whiskey, the same way again!


Matt Heinz Matt Heinz

Matt Heinz

Heinz Marketing