What does it take to become a best-in-class video marketer?

Overview

If you’ve mastered anything, chances are that you started as a beginner. We all did … even as video marketers. Beginner video marketers publish videos and count views, but master video marketers map videos to the entire funnel, use them to generate leads, and track ROI. And those are just a few of the differences. Join this webinar to discover all four levels of video marketing maturity and explore how Mikey Goldman and the Zuora team grew their own video marketing all the way to Mastery.

Join this webinar to learn:

  • The most important characteristics of Beginner, Intermediate, Professional, and Master video marketers
  • How video strategy, technology, creation, collaboration, measurement, and ROI play a role at each stage of maturity
  • How to assess your own video marketing maturity
  • How to progress from one level of maturity to the next
  • How the Zuora team propelled their video marketing program from Beginner to Master in only 2 years

Speakers

Brendan McCrann Brendan McCrann

Brendan McCrann

Manager, Video Marketing
Demand Spring

Mikey Goldman Mikey Goldman

Mikey Goldman

Manager, Video Production
Zuora

Kimbe MacMaster Kimbe MacMaster

Kimbe MacMaster

Manager, Content Marketing
Vidyard