Overview

Account based marketing (ABM, for short) has spread through the B2B marketing world like buzzword wildfire. Yet this is way more than a passing fad. A whopping 92 percent of marketers worldwide now believe it’s important to their marketing efforts and 85 percent of adherents report a positive ROI.

Yet, as many who have adopted it can attest, there’s a lot more to ABM than sunshine and revenue rainbows. ABM presents a few serious technological and organizational hurdles—ones that we have found video is uniquely positioned to solve. In this guide we demonstrate how video overcomes key ABM challenges.

Download the guide and learn

  • The 3 biggest hurdles to effective ABM

  • Why video is perfect for ABM

  • 5 tactics for applying video in your ABM

  • How Marketo uses ABM and video