Video becomes a big player in ABM
Last year, proving an ROI with account-based marketing (ABM) was one problem among many for marketers.
Today, it’s their top challenge! Marketers feel increased pressure to make their programs perform and it’s forcing them to rethink how they tackle ABM. In Demand Generations latest report, see how your marketing efforts stack up and learn some creative ways to drive real ROI with your ABM strategies.
The tactics that marketers are using to drive greater ROI are:
- Personalization: 45% of respondents use personalized content
- Video: 71% of respondents said video is very important in their ABM strategy
- Interactive Content: 15% of respondents use it throughout ABM programs
- And more!