The content style that captivates buyers

Overview

46% of marketers use it. 79% percent plan on using more. Marketing guru Jay Baer has called it “the killer app” for a world where millennials are beginning to dominate buying committees.

What is it? Interactive content.

Interactive content (like video) is one of the few ways left to break through to buyers who tune out emails, telemarketing, and PDF white papers. It captures buyer attention where little else can and it has become the final refuge of sky-high B2B conversions.

Download Demand Gen Report's new special report to learn:

  • Why 41% of buyers desire interactive content
  • Which video, AI, and intent data tricks can increase buyer engagement
  • How Paycor boosted conversion rates 294%