‘Details’ help you plan a trip or pull off a recipe. They also help you understand your prospects, and get more customers. It’s not enough to know if someone clicked play—the details can help you determine if viewers are interested, and what they’re into. Read this guide to find out how Lenovo strengthened their success by using video data inside Eloqua to better engage, qualify, and convert buyers.

Discover how Lenovo uses video data in Eloqua to:

  • Build their lead database with video calls-to-action
  • Score leads more accurately based on video behavior
  • Create customized follow-up emails based on digital body language
  • Move leads through the funnel faster with personalized content