Overview

The Video Marketing Handbook is your one-stop-shop for everything from video production to optimizing and tracking your video’s performance. We’ve partnered with experts to bring you an incredible resource packed with inspiring examples and proven best practices.

Making video less intimidating, we’ll walk you through:

  • How to introduce a storytelling culture at your company

  • Types of videos you’ll want to produce throughout the funnel (and their strategic purpose)

  • What a typical video marketing budget looks like (for in-house or outsourced assets)

  • Defining your video marketing goals and strategy

  • Using analytics to determine your success with video

  • Generating new leads with embedded CTAs

  • Using video viewing data to score and qualify leads

  • And much, much more!

Get the Guide