November 2017, Forrester Research

Overview

Did you know that in a recent study, only 38% of brands got passing scores on creating engaging video content?

As a class, they’d get an F, and here’s why: Some over-complicate their video production with expensive equipment. Others create uninspiring content. And still others fail to attribute video’s contribution to buying cycles and can’t prove its effect. No matter where they fall on the spectrum, it’s clear that companies are in need of some B2B video marketing guidance.

Forrester’s new report A Blueprint for Successful B2B Video Marketing is all that and more.

Download Forrester’s exclusive new report to learn:

  • The best video formats for every stage
  • The optimal video length and usage
  • How companies like KPMG and Polycom dominate with video marketing