The world of content is no longer an arms race, it’s a battle for attention, engagement and brand equity.

Overview

But what does it mean for how you approach your content and the role video plays in your marketing programs? How are audience expectations changing and how does that impact the type of content you’re producing for the web, social media, demand campaigns and your own sales team?

Join this session to learn the latest trends in video marketing, how personalization and storytelling are transforming the B2B marketing landscape and practical ways to expand your use of video to create more personal experiences that stand out and connect on an emotional level.

Speakers

Tyler Lessard Tyler Lessard

Tyler Lessard

VP Marketing
Vidyard